LSU Global Sports Brand Kit
We created this brand kit for LSU's Global Sports Showcase. They are an amazing group that covers significant sports events, but was struggling with consistent branding. This brand kit was curated for them so they can have consistency throughout their image and identity across campus and events. All logos created for this kit were made using Adobe Illustrator.
Main logo
This logo was designed to mirror several sports clubs in the soccer world with its crest shape. I incorporated the LSU Journalism building as requested in order to extenuate the club's ties with the Manship School of Mass Communication. At the top, I decided to add a globe to incorporate the global aspect since they cover sports events from around the world.
The black and white designs are great to use for print or any document that does not need color.
Color logo
This colored logo is great to utilize for their website or social media profiles, as well as posters. The bright colors attract and convey a fun, cheerful vibe that helps cement the club's intention, as well as keeping the sport aesthetic in mind, as most sports teams have a consistent two-toned design.
Colors
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#459BCE
These colors are complementary and contrast very nicely within the logo. In the future, these colors will help in creating cohesive advertisements and social media profiles.
Interchangeable Sports Logos
Because every year the Global Sports Summit focuses on different sports, especially with events like the Olympics, we decided to come up with some interchangeable logos to be used for the most popular sports. This will help create a separation between the different events and trips and still maintain a main identity with the primary logo as the main focus. These logos are great to use in their social media or promotional materials. All of these designs, just like the main logo, also have a black and white negative and positive version for print or other uses like T-shirts.
